Echo Ridge

For years, freight brokerage was a relationship game backed by spreadsheets, phone calls, and a lot of sticky notes. You knew your carriers, you knew your shippers, and you managed the gaps with sheer hustle. That model worked when volumes were predictable and margins were fat. But the market has shifted. Shippers demand real-time visibility, carriers expect faster payments, and brokers are caught in the middle trying to keep everyone happy while protecting razor-thin margin